Building rapport with potential prospects, begins before you ever speak to them. When someone scrolls through your news feed or blog, they quickly get an impression of who you are. Therefore, you need to ensure that you come across as someone who is approachable and trustworthy.
Firstly, you need to be providing value to people. Through your posts, you need to be able to show that you have the solutions to the problems people are facing.
When most people go onto social media, their first thought is not to go and buy something. However, if you have the ability to understand your prospects pain and let this come through in what you are posting, then they are more likely to be drawn to you. This is a really important step in starting the rapport building process. Continue Reading